Tiki Oasis AZ

A show like no other! This was the inaugural year of Tiki Oasis AZ at the magnificent Valley Ho Hotel, a mid- century masterpiece in downtown Scottsdale. Imagine being swept away to a faraway place and time traveling to a 50’s Hawaiian luau. Everyone is period correct, over the top and loving every minute of it. We were in heaven, this Polynesian paradise exists only two times a year and we at Modfire had a blast. This is a sister show to the infamous Tiki Oasis San Deigo, I’ve only heard stories, like the “up and down bar” in the hotel elevator that serves drinks to it’s passengers.

 

 

 

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We officially launched Tikifire and as you can imagine it was a huge hit. The god of fire ruled the night. 

 

The hotel grounds were a beautiful backdrop for our Modfire booth, I think it looked amazing.  

The hotel grounds were a beautiful backdrop for our Modfire booth, I think it looked amazing.  

 Spending time with my lovely wife was also one of the highlights this weekend. She loves a good themed party.       

 Spending time with my lovely wife was also one of the highlights this weekend. She loves a good themed party. 

 

 

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So great to pose with Miss Tiki Oasis in front of the “Big Kahuna” look at us, we match! 

 

See you next year!  

Tikifire - Four years in the making.

Back in 2015 when Jon Arvizu, illustrator extraordinaire worked up some sweet branding items for Modfire, he pitched me on a steel sleeve that would fit over an existing Modfire and turn it into a Tiki face. It was clever, but the timing wasn’t right. However the vision of it stuck in my mind and I kept revisiting it. Four years later Jon and I were lucky enough to finally collaborate on  our latest design The Tikifire. 

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It only took four years...then one day, The Stars aligned, the island natives didn’t riot and the fire gods approved. This limited edition wonder comes to life in a 4ft. (Tikifire) or 7ft. (Big Kahuna) edition. 

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We will be launching Tikifire this Weekend during AZ Tiki Oasis at the Valley Ho Hotel in Scottsdale  April 12-14 (10-4pm) FREE ADMISSION. Come check out Modfire and get your very own ultra-rare, fire belching TIKIFIRE sticker.

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Want your very own 4ft or 7ft Tikifire before the official launch? Call or Email us for details and pricing. Contact Us

Boxfire photo session

For me Modfire has always been about creating timeless iconic designs that function more as art objects that look stunning at rest, but once ablaze they are truly magical.

 The Boxfire was a huge design challenge to create something rectilinear that wasn’t a tired rehash. I tried to embody a lightness and elegance to the design and am really pleased with the result. I hope you are as well. 

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I had this all set up the night before, ready to shoot and forgot the key to the key valve that controls the gas so I had to wait a full 24hrs to get this image, but it’s so good!

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These are some of the highlights of this remarkable space, the Boxfire felt really right on this ledge.  

These are some of the highlights of this remarkable space, the Boxfire felt really right on this ledge.  

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And then that moment when your buddy takes a pic, of you, taking a pic of your fireplace. Thanks Geno!

And then that moment when your buddy takes a pic, of you, taking a pic of your fireplace. Thanks Geno!

Vintage Trailer Show - 2019 Modernism Week

What do you do when your 1970 Airstream Ambassador is already in Palm Springs? You score a spot at the Vintage Trailer Show to feature your mostly original Airstream and ModFire fireplaces.! 

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We were super blessed to get a spot as they fill up waaaay in advance, but they loved ModFire and with only 36 hrs. We hustled back to Phoenix to grab our fireplaces and headed back, with some cute pillows and rugs for our trailer Rosie of course!

 

It’s almost showtime

It’s almost showtime

The weather was perfect to feature our fireplaces actually burning, a nice treat and we got a ton of ModFire love. 

If you gotta warm your bums, do it in style! 

If you gotta warm your bums, do it in style! 

This was my kind of show, I even busted out the vintage Hawaiian shirt for the occasion. It brought together some of my favorite things and gave Marne and I another weekend to work/play together. Pretty awesome, thanks for sharing in our adventure. 

Until 2020 keep your trailer rubber side down and the flames on your fireplaces burning.  

Until 2020 keep your trailer rubber side down and the flames on your fireplaces burning.  

Modernism Week 2019

Once again Modfire makes the pilgrimage to the Mecca that is Modernism Week in Palm Springs. It’s a phenomenal concentration of Mid-Century style and a wonderland of eye candy bringing in people from all corners of the globe. 

This is the look of two people sliding out of town to work at Modernism Week...Without their kids.


This is the look of two people sliding out of town to work at Modernism Week...Without their kids.

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Game faces, channeling our inner Freddie Mercury and Audrey Hepburn. 

Palm Springs Modern Expo - 2019 Palm Springs Convention Center

 

So pleased with this Tribalfire in crisp white!

So pleased with this Tribalfire in crisp white!

Booth looks amazing this year!    

Booth looks amazing this year! 

 

I always do a new design for Modernism Week and this design is lucky number seven. Say hello to the Boxfire.  

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The Boxfire shares the same DNA as our entire Modfire line and its great design solution for long, linear spaces.

 

This girl is on point with that outfit. My lovely assistant/wife Marne makes it look easy!

This girl is on point with that outfit. My lovely assistant/wife Marne makes it look easy!

Win this 7ft Tribalfire!

Be the light, elevate your life. All it takes is $50 and some luck to win this 7ft Tribalfire, our new flagship design from Modfire. It’s our first raffle and it’s for a good cause! Imagine helping someone in need and maybe even becoming the owner of this bad boy. Buy entries and read the story here. https://go.rallyup.com/fireforlife/DXTKSU

Win this 7ft Tribalfire. Winner will be announced Jan. 1st. 2019

Win this 7ft Tribalfire. Winner will be announced Jan. 1st. 2019

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Desert and Denim - 2017

We had such an incredible experience at this year's desert and denim. This "renegade tradeshow" in its third year and was open to the public for the first time. It was really wonderful to see everyone interacting with our fireplaces in such an authentic setting.

Modfire was proud to be one of the extraordinary brands showcased who were offering really great work.

Made new friends, got inspired and resonated with this tribe. The Looking forward to an even bigger Desert and Denim in 2018

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Our all aluminum Firestream was right at home and got a lot of love

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Wander with friends out in the wild and gather by the fire

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A perfect place to showcase our striking new fireplace the Hellfire

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Yeah...that's me posing like a proud Dad over my new creation.  

Swapping stories and telling tales are always better by a fire, especially when there's a Range Rover in the mix 

Swapping stories and telling tales are always better by a fire, especially when there's a Range Rover in the mix 

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Till Next Year... 

Modfire Celebrates Six Years

Six years ago today the Modfire fireplace shifted from an interesting idea to an actual working prototype. Vision became real. A tangible form crafted in steel. My heart raced as I sanded the last seam. I didn't know what this would all become, just that I satisfied my soul in the act of doing. Loving the process, feeling the metal bend to my will. In that moment, this iconic shape would define the Modfire aesthetic and launch a company that would change the idea of what a fireplace could be. I wouldn't have gotten very far had it not been for that guy next to me, Martin Young, my founding business partner. His brilliance brought all the other aspects of the company together and help launch a Wildfire. I'm so grateful that Modfire company has grown and evolved over those six years with spectacular new designs while maintaining the quality that only comes from hand crafting each piece. Today I'm celebrating the American dream, a place where you can still take an idea, make it your own and turn it into something special. Thank you to all of my fans and supporters for loving Modfire as much a I do.

Brandon Williams and Martin Young - Modfire Co-Founders

Brandon Williams and Martin Young - Modfire Co-Founders

Hand Crafted and American Made

Hand Crafted and American Made

Turning Up the Heat at Modernism Week!

We packed the truck, hitched the Airstream and made our yearly trek to the desert to help celebrate the modern spirit at Palm Spring's Modernism Week.

This year we had a great booth space at The Camp and the folks running the show asked us if we could supply some fireplaces for the main schmoozing area, to which we excitedly obliged. 

The fireplaces ended up being a great addition to the space since the desert has some chilly nights in the winter. All in all it was a blast and another very successful Modernism Week. Thank you to everyone who stopped by to say hello.

See you all next year!