Community & Co brings Modfire to LA

Modfire the Modern Outdoor Fireplace

Community & Co to carry Modfire modern outdoor furniture line

 

 

FOR IMMEDIATE RELEASE

Contact: Media Relations
855-MOD-FIRE
info@modfire.com

 

New ‘Community & Co.’ to Provide Salon-Style Home Interiors Experience;

Grand Opening Event Oct. 6 with Entra Magazine

August 25, 2011
310-821-2463 tel
Contact: Julie Du Brow
julie@dubroworks.com

Los Angeles, CA (August 2011) – The new Community & Co. bears its mission in its name.  Owner and interior designer Jennifer Ridel believes that a more perfect community transpires from a group effort, and she plans to have her Melrose Ave. interiors showroom be an inviting ‘salon’ to all.  Opening Sept. 22nd, with a Grand Opening event on Thursday, October 6th, Community & Co. (8259 Melrose Ave., West Hollywood, CA 90046) is comprised of a collection of carefully curated new and vintage furniture pieces, with a mix of home accessories, select fabric lines, as well as art and events.

The Grand Opening event, by invitation, is in partnership with new stylish online Entra Magazine, whose team of print-media veterans brings the best in international design and architecture to the Web.  Please contact Julie@dubroworks.com or rosette@dubroworks.com for invitation.

Ridel is the heart, soul and businesswoman behind this endeavor that focuses on creating a “community” space where art meets home.  She draws people in to her sphere with her uplifting attitude.  Infusing humor and fun into her serious passion for quality modern and elegant design has paid off.  After meeting Charles Hollis Jones and having what Ridel describes as “jam session-like” conversations with him where ideas just flew, the pioneering American artist and furniture designer selected the entrepreneur’s showroom to be the sanctioned Los Angeles retailer for his new and vintage pieces.  They are the cornerstone of Community & Co.’s floor.  Hollis Jones crafted the award-winning Edison Lamp, is recognized by the Smithsonian for his groundbreaking use of acrylic and Lucite, and has supplied Frank Sinatra to President Barack Obama with custom pieces.

“Original handcrafted, heirloom quality furnishings, decorative objects and art—each of which has a story—are paramount to the eclectic showroom,” says Ridel. “A chair is not just a chair, it’s a chair with a past, a history, and a soul.”

Community & Co. also has an exclusive deal with noted Brooklyn, NY, based design studio Eskayel, which uses imagery from owner/designer Shanan Campanaro’s paintings as primary source material for fantastically patterned bespoke wall coverings, textiles, pillows, and ceramics, all sourced/made in the Northeastern U.S.  The showroom is also the exclusive retail outlet for the new sleek and modern outdoor fireplaces, Modfire, created by designer-artist Brandon Williams and fabricated by steel artisans.  Modfire was named ‘Best Furniture and Accessory Design’ at the 2011 Dwell on Design show in Los Angeles.

Two other lines offered will be Fenix and Foundation. The eclectic Fenix line of functional art pieces has a sculptural feel and is designed by owner Ridel, who has long admired the work of Gio Ponti, Antoni Gaudi, Tony Duquette and Marcel Wanders.  Foundation is Community & Co.’s line of stylish upholstery staples, manufactured in Southern California.  Plus a well-curated, globally-sourced selection of additional designers and product will be represented throughout the showroom on an ongoing basis.

Hollis Jones, Campanaro and Modfire owners Williams and Marty Young will be in attendance on Oct. 6th.

Reflecting this diverse crossroad where individual ideas, stories, culture and design meet, Community & Co.

features a space dedicated to events that will range from art shows to book signings, surprise musical events and community gatherings.  The goal of the space is an effortless atmosphere where knowledge of design and the arts will inspire and influence.

In the end, says Ridel, “It really is the ability to manipulate space and curate environments with design and the overall atmosphere that changes your mood immediately. It is my goal that each person feels that change when they walk in to the space, and then wants to transfer that to their home.”

Community & Co. also offers in-house design for residential, hospitality and commercial projects.

 

www.communityandco.com

https://www.facebook.com/CommunityandCo

 

Media Partner:  www.entramagazine.com

 

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